The Elevator and 2 Minutes Speech

  • 3 minute read
  • • by Sharon Koifman
  • • August 1, 2022

So first, we’ll start with the shorter speech/ elevator pitch. For all of you who have not been around sales or marketing, the elevator pitch is a short and clear introduction given at the time it takes you while riding an elevator. Although, I must say it would be quite creepy if someone in the elevator started bombarding me with a sales pitch. 

So it’s just an expression. It’s mostly made when someone is sort of interested to know what you are about but does not yet have a long attention span.

With an elevator pitch, you have about 30 seconds to one minute, and it needs to be clear enough for the listener to get what you are about. 

Now, it’s known that too many people don’t get their elevator pitch right, and they fail to properly summarize what they do and what they are trying to achieve in 30 seconds. Yet, there is another weakness that many salespeople ignore. They think it’s just an introduction or summary and ignore the opportunity to entice people to a conversation. Your job with an elevator pitch is to get people to say, “Oh my God, I wanna know more.” So even if the person who rides with you in the elevator reaches his destination, he might want to continue for a few more floors or at least give you a card to discuss it in more extended conversations. So, it’s not just a tool of summary. It’s a tool of enticement to have more questions. With that intro out of the way, let me offer you my elevator pitch:

Elevator Pitch

Two ethnicities with indigenous claim to a region. One gets 78% of the region and renames it after the local river. Then an offer was placed to divide the rest of the region in two without giving the second population their two most important cities. The second ethnicity says, “We will take the raw deal with celebration,” the first one wants it all with the intention to commit genocide. And this, my friend, is how the Israeli-Palestinian conflict started.

I hope you saw how I enticed the person to have a conversation, at least to ask who these indigenous nations are and what makes them indigenous. I really tried to offer a bang for their buck summary in terms of time.

Yet, clearly, this does not do justice to the conflict. The good news is that to deliver a clear summary, all you need is about two minutes. This will be the best return on investment for your time.

The 2-minute pitch

Before we get started, let me define where the name Palestine came from:

Two thousand years ago, the Romans were so pissed off at the Jewish rebels that they wanted to erase Judea from the map by renaming the region Syria Palaestina (yes, that was the spelling of that time). It was named after the Philistines, a long-gone Greek-descended ancient enemy of  Jews that were extinct in the 6th century a.c.. Then, in the 19th Century, the British colonized Palestine, taking it from the Turks.  Not an Arab empire, and most certainly not some population called Palestinian Arabs. During the early 20th century, the Arabs committed multiple Massacres against the Jews and pushed the Jews out of multiple towns. They also pressured the British to implement Anti Immigration policies when the Jews needed it the most. So, it’s fair to say they did not get along.  So, the Arabs were already given about 78% of the British Mandate of Palestine and named it after a local river (Jordan). A Proposal was offered to divide the 22% leftover of the land between Jewish Palestinians and the Arabs in Palestine. Now, this was a really raw deal for the Jews, considering they were not even getting their two most important cities. Jerusalem would be an international city, and Hebron would be given to the Arabs. And at the end of the day, the Jews accepted and were celebrating, and the Arabs said, “No, we want everything. And we will kill you Jews”, attempting to commit another genocide. The Jews tried multiple times to make peace with the Arabs and offered multiple proposals for land partition. The Arab leaders refused with the continuous goal of wanting everything “from the river to the sea.” So, considering that Arabs started the war and are the ones preventing it from ending, that defines the conflict. Any questions?

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