Introduction to Behavior Economics

  • 3 minute read
  • • by Sharon Koifman
  • • August 2, 2022

One of the subjects that I’m almost as passionate about as the Israel-Palestinian conflict is behavioral psychology or behavioral economics. These are the subjects that teach us about how do people get influenced, often in irrational ways. Since this website aims to influence people, understanding a bit of science behind the process will drastically help you. It also will help you to understand how we got here.

Unfortunately, the 2 types of people that most often use behavioral psychology to its maximal capacity, are the marketers who try to get you to buy their products and the dictators who try to oppress you. Even worse, the dictators try to convince you that they are not doing anything wrong, whether by making you completely forget/ignore that something evil is going on in their countries like China or simply blaming another country for their crimes.

That’s right. I’m talking about the Palestinian Authority and its supporters, the Anti Israel marketing machine who, since the 60s, have implemented successful behavior psychology brainwashing strategies on their people and the rest of the world.

I’m glad I get to share a bit of this science with you, because until we don’t start accepting that humans are somewhat irrational beings and heavily prone to influence, it is hard for me to explain how did we get to believe this invented story of ancient Palestinian population fighting this neo-colonialist Jews from Europe who somehow, against 3700 years of history, have no connection to this small piece of land.

I do have to throw a warning: Reading the following few pages might shock you, make you sad, or make you question many decisions that you have made in your own life, but it will also truly open your eyes. You might not be able to see the world the same again. One thing is for sure, it will make you more of a critical thinker, and you will be able to protect yourself more from influence. Of course, that also means becoming a better activist, which is why we are here.

I encourage you to learn more about this topic, starting with such books as Predictably Irrational by Dan Arieli and Everybody Lies by Seth Stephens-Davidowitz.

Now, as a side note, before we start, I do acknowledge that admitting on this site that marketing and influence are crucial to making people better activists could actually be bad for marketing in itself.

It can truly backfire that someone will misinterpret this entire site as a marketing tool more than a tool that delivers the truth. This is a risk I’m willing to take, considering the urgency of the situation. The Anti-Israel Marketing Machine has been implementing these psychological techniques for 60 years, and we are experiencing the results in our governments and on the ground more and more. So I need to get down to business because we simply don’t have the luxury of losing focus.

Even if we start fighting back, we are still at a big disadvantage because we are outnumbered and out-funded. While we can implement some of our opponent’s techniques, we will not be able to use people suffering, for example, as a marketing tool.

Yet, against all that, we have one thing that gives us the capacity to reverse this entire Anti-Israel oppression-based marketing machine in 5 years: We have a better product. We have the truth.

So yes, in marketing, you can eventually sell anything. Yet, it is so much harder to sell a bad product like “Jesus was a Palestinian” than a good product such as 3700 years of continuous presence with 1300 as the majority.

That’s why it took the Anti-Israel Marketing Machine 40 years to generate momentum and why we can reverse it in 5.

I hope I can make you fall in love with this science as much as I do, and hopefully, we can all become better influencers and critical thinkers.

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